Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. A PPC Strategy delivers paid ads at all social media platforms like Facebook, LinkedIn, Twitter, etc. & to all search engines like Google, Bing, etc. In the face of businesses having to compete with both local & global brands, a good PPC Campaign helps you outshine with a competitive edge. Thus, our excellent analysts at Carry on Digital try to understand your brands & goals and tailor a promising PPC Campaign for you, that best prioritizes your target audience and geography.

With text-based ads, graphics display ads, YouTube videos, in-app ads, social media platforms, we provide you numerous options to strategically target your audience with Google Adwords & Google Display Network. By far, Google remains the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. If your ads and landing pages satisfy & delight your audience, Google charges you less per click, leading to higher gains. Thus, with our pace-setting & insightful PPC Campaign, we make sure that you save money even with spending services that we provide.

KEY PPC STRATEGIES :

Keyword planning: At Carry on Digital we use the best keyword planning tools to help you research the longtail, high-volume, branded, related and competitive keywords your target audience is searching for to create your Adwords campaigns. Targeting the right keywords as per the audience & target geography, we place your ads on relevant websites and search engines. We review expensive, under-performing keywords and shut them off if necessary.

Landing Page Optimization: We optimize your landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries. Setting a daily budget to ensure you don’t exceed your allocated spend, we reach your customers on whatever device they are searching on – e.g. desktop, mobile or tablet. Thus, the key concern is to keep the landing page fascinating & appealing, on responsive web design.

Quality Score: Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs. Keywords are the backbone of any PPC Campaign. The most successful Google Ads advertisers continuously grow and refine their PPC keyword list. At Carry on Digital with an amazing team of PPC specialists, we make sure that we review the PPC campaigns and tweak them based on the changing keyword search trends so that we can make the best use of the money spent and generate maximum returns on your investments.